Best Landing Page Builders (Latest Edition): Free & Paid Tools Ranked
Top 10 Best Landing Page Builders (Latest Edition): Free & Paid Tools Ranked
Creating a high-converting landing page is essential for any online business, whether you're collecting leads, selling products, or promoting events. But with dozens of tools available, how do you choose the best landing page builder? Lets find our described best landing page builders below
In this 2025 edition, we rank the top 10 free and paid landing page builders based on features, ease of use, pricing, and marketing capabilities.
🥇 1. Systeme.io (Best Overall - Free + Paid)
Why it ranks #1: Offers incredible value with a truly free plan and all-in-one marketing suite.
✔ Free Plan: Yes (no credit card)
✔ Best For: Solopreneurs, coaches, digital marketers
Key Features:
Drag-and-drop editor
Unlimited landing pages (Free plan)
Email marketing & automation
Funnels, course hosting, webinars
✅ Pros:
Beginner-friendly UI
Built-in marketing tools
Generous free plan
❌ Cons:
Basic design customization
Limited analytics
Pricing:
Free; Paid plans start at $27/month
🥈 2. Unbounce (Best for Agencies & Marketers)
Why it's popular: Focused on conversions with AI optimization and flexible design.
✔ Free Plan: No (14-day trial)
✔ Best For: Agencies, performance marketers
Key Features:
AI-powered Smart Traffic
Dynamic text replacement
A/B testing and analytics
✅ Pros:
Advanced optimization tools
Powerful analytics
🥉 3. Leadpages (Best for Lead Generation)
✔ Free Plan: No (14-day trial)
✔ Best For: Small businesses, creators
Key Features:
Large template library
Seamless CRM integrations
✅ Pros:
Advanced optimization tools
Powerful analytics
4. Carrd (Best One-Page Builder - Free + Paid)
✔ Free Plan: Yes
✔ Best For: Simple one-page websites
Key Features:
Fast and minimal designs
Embeds and forms
✅ Pros:
Super affordable
Lightweight and easy to use
❌ Cons:
Only supports one-page layouts
Limited features for marketing
Pricing:
Free; Pro starts at $9/year
5. ClickFunnels (Best for Sales Funnels)
✔ Free Plan: No (14-day trial)
✔ Best For: Funnel creators, info marketers
Key Features:
Funnel templates
Memberships, upsells, email automation
✅ Pros:
Great for building entire sales funnels
Built-in upsell and automation tools
6. Instapage (Best for Enterprises)
✔ Free Plan: No
✔ Best For: Marketing teams
Key Features:
Heatmaps and A/B testing
Team collaboration tools
✅ Pros:
Enterprise-grade features
Real-time collaboration
7. MailerLite (Email + Landing Pages - Free + Paid)
✔ Free Plan: Yes (up to 1,000 subscribers)
✔ Best For: Email-first creators
Key Features:
Simple drag-and-drop builder
Email marketing built-in
✅ Pros:
Generous free email plan
Clean, easy interface
❌ Cons:
Limited landing page designs
Lacks advanced funnel features
Pricing:
Free; Paid from $10/month
8. ConvertKit (For Bloggers & Creators)
✔ Free Plan: Yes (up to 1,000 subscribers)
✔ Best For: Bloggers, authors, podcasters
Key Features:
Email opt-in forms
Creator-focused landing pages
✅ Pros:
Excellent for audience growth
Clean UI and creator-focused
❌ Cons:
Limited design templates
More email-focused than page-focused
Pricing:
Free; Paid from $15/month
9. Swipe Pages (Best for Mobile & AMP)
✔ Free Plan: No
✔ Best For: Mobile-first campaigns
Key Features:
AMP fast loading
Stripe checkout & timers
✅ Pros:
Mobile-first design
Fast load speeds with AMP
10. GrooveFunnels (All-in-One Funnel Builder)
✔ Free Plan: Yes
✔ Best For: Affiliate marketers, ecommerce
Key Features:
Funnels, checkouts, webinars
Affiliate program tools
✅ Pros:
Full Year deal available
All-in-one features
❌ Cons:
Still evolving; occasional bugs
Steeper learning curve
Pricing:
Free plan; 1 Year access offers
Final Thoughts
If you're just starting out and want a complete package at no cost, Systeme.io is hands down the best value. For marketers focused on ROI and split-testing, Unbounce or Leadpages are strong choices.
Pro Tip: Choose based on your goals:
Simple pages: Carrd, MailerLite
Funnels: ClickFunnels, Groove
A/B testing & AI: Unbounce, Instapage
Want to build fast and convert better? Pick a tool that fits where you're at right now, and grow into more features as you need them.
Written By Ketan Kadam,
Affiliate Marketer & Digital Marketer,
Founder and Director, EssentialDigiTools
"Affiliate Disclaimer: Some links in this review are affiliate links. If you purchase through them, we earn a commission (without any additional cost to you). We only endorse products we genuinely trust."
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